Networld Promote La Roche-Posay ‘s Charity Project

Blue Balloon

To raise public awareness on eczema, Networld planned and implemented the promotion of Blue Balloon Project for skincare brand La Roche-Posay. Apart from the production of the campaign website, Ad banners and promotion materials at the retail shops, Networld also invite DJs of Commercial Radio Hong Kong, 6 Wing, Josephine Ng and their children to be the Blue Balloon Ambassadors and join shooting in the promotion video. 6 Wing also hosted a thematic section on Discuss.com.hk to discuss eczema problems with members.